About Me
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About Me •
Hello and welcome to my digital portfolio!
I’m Shannea Minell Santiago, a Strategic Communication graduate who cares deeply about how people, brands, and organizations connect through communication.
I’m passionate about public relations, corporate communications, brand communications, crisis communication, advertising, and marketing—especially where strategy and creativity work together. I enjoy thinking through how messages are received, how brands build trust, and how communication can create meaningful connections rather than simply capture attention.
Through my experience in campaign planning, leadership roles, digital media, event coordination, and audience engagement, I’ve developed a strong appreciation for thoughtful communication and the impact it can have. These experiences have strengthened my ability to stay organized, collaborate with others, adapt to new challenges, and approach projects with both strategy and intention.
I’m especially drawn to industries like tech, gaming, beauty, entertainment, and healthcare—spaces where communication plays an important role in shaping relationships, building communities, and influencing how people experience a brand. Long term, I hope to grow into roles that blend communications, PR, and brand strategy, where I can help guide messaging, support campaigns, and contribute to strong, authentic brand experiences.
Outside of work, I love traveling, gaming, content creation, and spending time with my family and dogs. These interests continue to inspire my creativity, shape my perspective, and remind me of the importance of connection, storytelling, and community.
As I continue growing professionally, I’m always looking for opportunities to learn, collaborate, and contribute to work that is thoughtful, impactful, and people-centered.
Let’s connect.
Shannea Minell Santiago
Strategic Communication Specialist
Areas of Interest & Expertise
Strategic Communication & Messaging
Developing audience-centered communication that aligns messaging with organizational goals, brand identity, and community needs.
Public Relations & Reputation Management
Supporting proactive communication efforts that strengthen trust, maintain credibility, and foster meaningful relationships with stakeholders.
Campaign Planning & Brand Communication
Contributing to communication and marketing initiatives from concept to execution, with attention to audience insights, positioning, and consistency.
Leadership & Community Engagement
Creating opportunities for connection through collaboration, event coordination, and community-focused communication.
Project Coordination & Cross-Functional Collaboration
Organizing timelines, aligning teams, and supporting projects to ensure communication efforts are executed effectively and thoughtfully.
I'm drawn to opportunities where communication, strategy, creativity, and collaboration intersect—helping organizations build meaningful connections and communicate with purpose.
Leadership & Achievements
President, Communication Club
Led a 500% membership increase, growing the club from 10 to 60+ members through strategic outreach, event planning, and community-building initiatives. Organized events that strengthened student engagement and created new opportunities for connection within the department.
President, Lambda Pi Eta (Communication Honors Society)
Provided leadership for the university's Communication Honors Society, supporting academic excellence, professional development, and community involvement among communication students.
Certificate in Conflict Resolution
Earned through specialized coursework at Pacific Union College focused on communication, negotiation, mediation, and conflict management.
Dean's List
Recognized multiple times for academic excellence and maintaining a GPA of 3.85 or higher.